root/google/www.google.com/permissions/index.html

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  • /google/www.google.com/permissions/index.html
  • /google/www.google.com/permissions/guidelines.html
  • /google/www.google.com/permissions/brand_terms.html
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Line 
1 [ ](http://www.google.com/)
2
3 #  Google Permissions
4
5   * [ Home ](http://www.google.com/)
6   * [ About Google ](http://www.google.com/intl/en/about.html)
7   * [ Google Permissions ](index.html)
8
9     * [ Guidelines ](guidelines.html)
10     * [ Maps/Earth Guidelines ](geoguidelines.html)
11     * [ Brand Terms ](brand_terms.html)
12
13 [ Press Center ](/intl/en/press/)   
14 [ Contact Us ](/intl/en/contact/)
15
16 ##  When do I need permission to use the Google brand?
17
18 ###  About the Program
19
20 Because we are passionate about protecting the reputation of our brands, we are very careful about how our "brand features" (a legal term that includes our trademarks, logos, web pages, screenshots, or other distinctive elements) are used. It is never OK for any of our brand features to be altered, edited or misrepresented.
21
22 All of our brand features are protected by applicable trademark, copyright and other intellectual property laws. If you would like to use any of them on your website, in an ad, in an article or book, or reproduce them anywhere else, you may need to first receive permission from Google.
23
24 First take a look at some these uses:
25
26  
27
28
29   * [ Logo or screenshots  ](#)
30   * [ Search Box  ](#)
31   * [ Domain names  ](#)
32   * [ Other brands  ](#)
33
34 | [ Screenshots ](#screen) | [ Marketing/Advertising ](#ads) | [ Sponsorships ](#sponsor) | [ Holiday Logos (Doodles) ](#doodles) | [ Manufactured Items ](#manf) | [ Books/Print ](#books) | [ Film/TV ](#film) |
35
36 ###  Google Logo or Screenshots
37
38 ** Screenshots **
39
40 You don't need our permission when you want to use a standard, unaltered Google screenshot (an image of our homepage or search results page) in either print (book, magazine, journal, newspaper) or digital (web page, DVD, CD) formats for an instructive or illustrative purpose. Examples include screenshots of:
41
42 * a Google search results page   
43 * search results indicating where sponsored links are   
44 * an Advanced Search page   
45 * search results for a query you show
46
47 This use must be unaltered: You can't superimpose graphics, photos, or ad copy on the screenshot or change the look of the screen-captured image in any other way.
48
49 Please note that using a screenshot of a Google search results page in connection with advertising your products or services (for instance, showing a top ranking on Google) is not considered instructive or illustrative, and therefore is not permitted.
50
51 Screenshots of imagery from Google Maps and Google Earth are special cases. Please refer to the [ Google Maps/Earth guidelines ](geoguidelines.html) for questions on their permitted use.
52
53   * _ Acceptable Screenshot _   
54 [ view larger image ](branding_permitted2.gif)   
55 [ ](branding_permitted2.gif)
56   * _ Acceptable Screenshot _   
57 [ view larger image ](branding_permitted.gif)   
58 [ ](branding_permitted.gif)
59   * _ Unacceptable Screenshot _   
60 [ view larger image ](branding_notpermitted.gif)   
61 [ ](branding_notpermitted.gif)
62
63  
64  
65
66
67 ** Marketing/Advertising Materials **
68
69 We tend not to broadcast the fact that we have found a great partner, and therefore generally do not approve the use of our logo in third-party marketing materials. This includes online and offline advertising and collateral such as:
70
71 * Case studies   
72 * Client and referral lists   
73 * Sales presentations   
74 * Print, broadcast, outdoor or online ads   
75 * Product demos   
76 * Signage   
77 * Trade show booths
78
79 Contact your Google business partner to discuss third-party marketing activities which we could permit.
80
81 We do occasionally refer to partners in our own online and offline marketing materials. Please note that partners promoted in this way do not receive any form of preferential treatment in the actual Google search results (which are generated automatically by computer algorithms) and inclusion on the Google website will not improve the partner's PageRank(tm).
82
83 ** Sponsorships **
84
85 We typically do not approve the use of our logo for events we sponsor. Work with your Google contact to obtain permission for an exception to this policy. We have a separate policy for Google Grants recipients.
86
87 ** Holiday Logos (Doodles) **
88
89 Our holiday logos (or doodles) are featured throughout the year on our homepage. We've created a gallery where you can enjoy them, but we generally don't grant permission for their use by others. We also do not grant permission for users to create and publish their own versions of the Google logo.
90
91 ** Manufactured Items **
92
93 We get requests from lots of entrepreneurs who have imagined a new T-shirt design, a toy, software packaging, or another imaginative product that incorporates the Google logo or a Google product. Unfortunately, we cannot grant permission for these uses.
94
95 ** Books or Printed Materials **
96
97 You don't need our permission when you want to use a standard, unaltered Google screenshot (an image of our homepage, a main product page, or search results page) in print (book, magazine, journal, newspaper) or digital (web page, DVD, CD) formats for an instructive or illustrative purpose. Examples include screenshots of:
98
99 * a Google search results page   
100 * search results indicating where sponsored links are   
101 * an Advanced Search page   
102 * search results for a query you show
103
104 This use must be unaltered: You can't superimpose graphics, photos, or ad copy on the screenshot or change the look of the screen-captured image in any other way.
105
106 Regarding cover art, you cannot use the Google logo (or the name 'Google' using our typeface) on the cover of a publicly-available book or publication without our permission.
107
108 Screenshots of imagery from Google Maps and Google Earth are special cases. Please refer to the Google Maps/Earth guidelines for questions on their permitted use.
109
110 ** Film and TV **
111
112 If you would like to use the Google logo in a commercial TV or film production, please submit your request using this [ Request for Permission form ](http://services.google.com/permissions/filmapplication) .
113
114 ###  Google Search Box
115
116 If you'd like to use a Google search box on your website, we offer [ several options ](http://services.google.com/searchcode2.html?accept=on.#standard) . You don't need to obtain permission to use an unaltered Google-branded search box on your site. But you cannot use a Google-branded search box in your marketing creative, so please do not plan on featuring one in your advertising or other marketing collateral.
117
118 ###  Google-based Domain Names
119
120 We cannot approve the use of Internet domain names that use the word "Google" or some variation of "Google". For example, we would not approve a site called _ googleXYZ.com _ or _ gogggles.com _ .
121
122 ###  Other Brands
123
124 [ Android ](http://www.android.com/branding.html)   
125
126
127 [ Google Apps University Program ](http://www.google.com/support/a/bin/answer.py?answer=91276)
128
129 [ Google Analytics Authorized Consultants ](http://www.google.com/analytics/partnersupport/consultants_criteria.html) (GAAC) Program
130
131 [ Google Book Search ](https://services.google.com/inquiry/books_email?hl=en)
132
133 [ Google Checkout Acceptance Logo ](https://checkout.google.com/seller/acceptance_logos.html)
134
135 [ Google Checkout badge ](https://checkout.google.com/seller/checkout_buttons.html)
136
137 [ Google Desktop Search ](http://desktop.google.com/dev/brandguide.html)
138
139 [ Google Enterprise Partners ](http://www.google.com/enterprise/gep/)
140
141 [ Google Maps/Earth ](http://www.google.com/permissions/geoguidelines.html)
142
143 [ Picasa ](http://code.google.com/apis/picasaweb/branding.html)
144
145 [ YouTube ](http://code.google.com/apis/youtube/branding.html)
146
147 If you don't see your specific use here, please read through the answers to [ common questions ](common.html) .
148
149 (c)2009 Google - [ Home ](http://www.google.com) - [ About Google ](/intl/en/about.html)
150
Note: See TracBrowser for help on using the browser.