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Line 
1 [ ](/)
2
3 #  Google Permissions
4
5   * [ Home ](/)
6   * [ About Google ](/about.html)
7   * [ Google Permissions ](index.html)
8
9     * Guidelines
10     * [ Maps/Earth Guidelines ](geoguidelines.html)
11     * [ Brand Terms ](brand_terms.html)
12     * [ Report inappropriate use of a Google trademark ](https://services.google.com/fb/forms/trademark/)
13
14 [ Press Center ](/intl/en/press/)   
15 [ Contact Us ](/intl/en/contact/)
16
17 ##  Guidelines for Third Party Use of Google Brand Features
18
19 ###  Use of Google Brand Features
20
21 ####  General Information
22
23 Although we'd like to accommodate all the requests we receive from users who want to add a touch of Google to their sites, we are passionate about protecting the reputation of our brand as an objective and fair provider of search results. That means we have to turn down many requests because sites imply that Google is endorsing them or is otherwise affiliated with them. The same applies if Google's trademarks, logos, web pages, screen shots, or other distinctive features ("Google Brand Features" or "Brand Features") are associated with objectionable material, as determined by Google.
24
25 These Brand Features can be used only pursuant to these Guidelines, our [ Terms and Conditions ](brand_terms.html) , and for the specific purposes for which Google has given permission. If you have a written agreement with Google that specifically addresses how you may use its Brand Features, you don't need to go through the approval process here unless you want to do something other than what has been authorized in your existing agreement. Otherwise, the only time you can use Brand Features without advance written permission is if there is clear and express language on our website stating that you can use those Brand Features without first obtaining permission, such as is the case with our search boxes.
26
27 When you use any of our Brand Features, you must always follow the Rules for Proper Usage included in these Guidelines. In addition, Google may provide you with written requirements as to the size, typeface, colors, and other graphic characteristics of the Google Brand Features. If we provide these requirements to you at the time of our approval, you must implement them before using our Brand Features. If we provide these requirements to you after we initially gave our permission, you must implement them within a commercially reasonable timeframe.
28
29 ###  Trademark Basics
30
31 ####  What is a trademark?
32
33 A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion.
34
35 ####  Why is it important to use marks correctly?
36
37 Rights to a trademark can last indefinitely if the owner continues to use the mark to identify its goods and services. If trademarks are not used properly, they may be lost and one of the company's most important assets may lose all of its value. Rights may be lost not only because of a trademark owner's improper use of the mark, but through improper use of the trademark by the public.
38
39 ###  Rules for Proper Usage
40
41 ####  Things to do:
42
43   * If you are using a Google trademark, distinguish the trademark from the surrounding text in some way. Capitalize the first letter, capitalize or italicize the entire mark, place the mark in quotes, use a different type style or font for the mark than for the generic name.
44   * If you do not capitalize the entire mark, always spell and capitalize the trademark exactly as they are shown in the Google Trademarks and Suggested Accepted Generic Terms below.
45   * Use the trademark only as an adjective, never as a noun or verb, and never in the plural or possessive form.
46   * Use a generic term following the trademark, for example: GOOGLE search engine, Google search, GOOGLE web search.
47   * Use only Google-approved artwork when using Google's logos.
48   * If you are using a Google logo on a web page, there must exist a minimum spacing of 25 pixels between each side of the logo and other graphic or textual elements on your web page.
49   * Normally, an unregistered Google Brand Feature should be followed by the superscripted letters TM or SM to give notice that the company claims trademark rights in the term. A registered Google Brand Feature should be followed by the symbol (r) to identify the term as a registered trademark. In advertising copy, notice of trademark rights may be provided in a footnote format - e.g., by placing an asterisk adjacent to the Google Brand Feature and placing an appropriate notice at the bottom of the page on which the asterisk appears. Example: *GOOGLE is a trademark of Google Inc.
50
51 ####  Things You Can't Do
52
53   * One of the conditions for all uses is that you can't mess around with our marks. Only we get to do that. Don't remove, distort or alter any element of a Google Brand Feature. That includes modifying a Google trademark, for example, through hyphenation, combination or abbreviation, such as: Googliscious, Googlyoogly, GaGooglemania. Do not shorten, abbreviate, or create acronyms out of Google trademarks.
54   * Don't display a Google Brand Feature as the most prominent element on your web page.
55   * Don't display a Google Brand Feature in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by Google, or that can be reasonably interpreted to suggest editorial content has been authored by, or represents the views or opinions of Google or Google personnel.
56   * Don't display a Google Brand Feature on any web site that contains or displays adult content, promotes gambling, involves the sale of tobacco or alcohol to persons under twenty-one years of age, or otherwise violates applicable law.
57   * Don't display a Google Brand Feature in a manner that is in Google's sole opinion misleading, unfair, defamatory, infringing, libelous, disparaging, obscene or otherwise objectionable to Google.
58   * Don't display a Google Brand Feature on a site that violates any law or regulation.
59   * Don't frame or mirror any Google page (including the page that appears in response to a click on the Google logo or Google search box).
60   * Don't incorporate Google Brand Features into your own product name, service names, trademarks, logos, or company names.
61   * Don't copy or imitate Google's trade dress, including the look and feel of Google web design properties or Google brand packaging, distinctive color combinations, typography, graphic designs, product icons, or imagery associated with Google
62   * Don't adopt marks, logos, slogans, or designs that are confusingly similar to our Brand Features.
63   * Don't register Google trademarks as second-level domain names.
64   * Don't use Google trademarks in a way that suggests a common, descriptive, or generic meaning.
65   * Trademark rights vary from country to country. Some countries have severe criminal and civil penalties for improper use of the registration symbol. Therefore, don't use the registration symbol ((r)) in countries where the mark has not been registered.
66
67 If there is any question about usage, requests for clarification or permission may be submitted through the process outlined at: [ http://www.google.com/permissions/ ](/intl/en/permissions/) .
68
69 ###  Google Trademarks and Suggested Accepted Generic Terms
70
71 The following are some of the trademarks owned by Google Inc. and the suggested generic terms for those trademarks.
72
73   * +1(tm) feature
74   * 265.com(tm) aggregator site
75   * Ad Blitz(tm) ad voting competition
76   * AdMob(tm) mobile advertising service
77   * AdSense for Content(tm) program
78   * AdSense for Domains(tm) program
79   * AdSense for Search(tm) program
80   * AdSense(tm) advertising service
81   * AdWords Authorized Resellers(tm) program
82   * AdWords Editor(tm) campaign management application
83   * AdWords Express(tm) service
84   * AdWords(tm) advertising service
85   * Android Market(tm) media store
86   * Androidify(tm) mobile app
87   * Android(tm) platform
88   * Blogger(tm) web publishing service
89   * Blogspot(tm) web publishing service
90   * Boomerang(tm) advertising service
91   * Broadcast Yourself(tm) service
92   * Chrome(tm) browser
93   * Chrome OS(tm) operating system
94   * Chromebook(tm) notebook computer
95   * Chromium(tm) operating system
96   * CitizenTube(tm) channel
97   * Claim Your Content(tm) content monitoring tool
98   * Closure(tm) tools
99   * Connectcommerce(tm) affiliate network
100   * Dalvik(tm) virtual machine
101   * DART(tm) advertising service
102   * DART(tm) programming language
103   * DoubleClick Ad Exchange(tm) program
104   * Doubleclick AdPlanner(tm) advertising service
105   * DoubleClick Rich Media Dynamic Ads(tm) advertisements
106   * DoubleClick Rich Media(tm) advertisements
107   * DoubleClick Studio(tm) tool
108   * DoubleClick(tm) advertising service
109   * Feedburner(tm) services
110   * Feedflare(tm) service
111   * Freebase(tm) semantic web database
112   * Gmail(tm) webmail service
113   * Google 3D Warehouse(tm) tool
114   * Google Ad Manager For Advertisers(tm) advertising service
115   * Google Ad Network(tm) advertiser network
116   * Google AdSense(tm) advertising service
117   * Google Advertising Professionals(tm) program
118   * Google AdWords(tm) advertising service
119   * Google Agency Land(tm) portal
120   * Google Alerts(tm) email update service
121   * Google Analytics(tm) web analytics service
122   * Google Answers(tm) research service
123   * Google App Engine(tm) platform
124   * Google Apps Connector(tm) software
125   * Google Apps Device Policy(tm) mobile app
126   * Google Apps Directory Sync(tm) provisioning tool
127   * Google Apps for Business(tm) program
128   * Google Apps for Education(tm) program
129   * Google Apps Labs(tm) program
130   * Google Apps(tm) service
131   * Google Authenticator(tm) mobile app
132   * Google Blogs(tm) blog search
133   * Google Blog(tm) search service
134   * Google Books(tm) service
135   * Google Building Maker(tm) software
136   * Google Calendar(tm) calendaring application
137   * Google Catalogs(tm) mobile app
138   * Google Chat(tm) instant messaging service
139   * Google Checkout(tm) payment and billing service
140   * Google Chrome Experiments(tm) website
141   * Google Chrome Extensions(tm) plug-ins
142   * Google Chrome Frame(tm) plug-in
143   * Google Chrome to Phone(tm) service
144   * Google Chrome(tm) browser
145   * Google Cloud Print(tm) web printing service
146   * Google Co-Op(tm) platform
147   * Google Code(tm) open source developer site
148   * Google Commerce Search(tm) service
149   * Google Conversion University(tm) program
150   * Google Correlate(tm) tool
151   * Google Crisis Response(tm) service
152   * Google Currents(tm) mobile app
153   * Google Custom Search(tm) service
154   * Google Dashboard widgets(tm) software
155   * Google Dashboard(tm) interface
156   * Google Data API(tm) protocol
157   * Google Data Liberation Front(tm)
158   * Google Dictionary(tm) service
159   * Google Display Network(tm) service
160   * Google Docs(tm) program
161   * Google Drive(tm) online storage
162   * Google Earth(tm) mapping service
163   * Google eBookstore(tm) service
164   * Google Enterprise(tm) products
165   * Google Extensions(tm) for Firefox software
166   * Google Fiber for Communities(tm) broadband network
167   * Google Fiber(tm) broadband service
168   * Google Finance(tm) financial information service
169   * Google Foundation(tm) non-profit organization
170   * Google Fusion Tables(tm) service
171   * Google Gadget Ads(tm) advertising format
172   * Google Gadget Center(tm) web page
173   * Google Gadgets(tm) software
174   * Google Gesture Search(tm) mobile app
175   * Google Goggles(tm) software
176   * Google Go(tm) programming language
177   * Google Grants(tm) program
178   * Google Groups(tm) discussion forums
179   * Google Image Swirl(tm) image search service
180   * Google Images(tm) search service
181   * Google Insights for Search(tm) service
182   * Google Labs(tm) research division
183   * Google Language Tools(tm) service
184   * Google Latitude(tm) location service
185   * Google Listen(tm) software
186   * Google Local Listing Ads(tm) advertisements
187   * Google Location Alert(tm) service
188   * Google Location History(tm) service
189   * Google Location Service(tm) infrastructure
190   * Google Mail(tm) webmail service
191   * Google Map Maker(tm) service
192   * Google Maps(tm) mapping service
193   * Google Mars(tm) mapping service
194   * Google Merchant Center(tm) console
195   * Google Message Discovery(tm) email product
196   * Google Message Encryption(tm) email product
197   * Google Message Filtering(tm) email product
198   * Google Message Security(tm) email product
199   * Google Mini(tm) hardware
200   * Google Mobile Ads(tm) service
201   * Google Mobile Updater(tm) application
202   * Google Mobile(tm) wireless service
203   * Google Mobilizer(tm) service
204   * Google Moderator(tm) program
205   * Google Music Beta(tm) service
206   * Google Music Magnifer(tm) music blog
207   * Google News Alerts(tm) service
208   * Google News Timeline(tm) service
209   * Google News(tm) news service
210   * Google Ocean(tm) mapping service
211   * Google Offers(tm) service
212   * Google One Pass(tm) service
213   * Google Optimiseur d'Espace Publicitaire(tm) service
214   * Google Over IPv6(tm) service
215   * Google Pack(tm) software download service
216   * Google Pass Media(tm) service
217   * Google Patent Search(tm) service
218   * Google People Finder(tm) service
219   * Google Personalized Search(tm) service
220   * Google Places(tm) business listings
221   * Google Print Ads(tm) advertising program
222   * Google Product Search(tm) price comparison service
223   * Google Profiles(tm) service
224   * Google Public DNS(tm) DNS resolution service
225   * Google Reader(tm) feed reader
226   * Google Recipe View(tm) feature
227   * Google Ride Finder(tm) taxi service
228   * Google Safe Browsing(tm) API
229   * Google Safesearch(tm) filtering service
230   * Google Scholar(tm) scholarly texts search
231   * Google Search Appliance(tm) hardware
232   * Google Sets(tm) set prediction service
233   * Google Shopper(tm) mobile app
234   * Google Shopping(tm) price comparison service
235   * Google Short Links(tm) shortcut service
236   * Google Sidebar(tm) software
237   * Google SingleTap(tm) service
238   * Google Site Search(tm) service
239   * Google Sitemaps(tm) service
240   * Google Sites(tm) site building program
241   * Google SketchUp(tm) service
242   * Google Sky Map(tm) mapping service
243   * Google Sky(tm) program
244   * Google SMS Channels(tm) group SMS client
245   * Google Social Search(tm) service
246   * Google Store(tm) online store
247   * Google Street View(tm) mapping service
248   * Google Suggest(tm) suggestion service
249   * Google Sync(tm) syncing service
250   * Google Takeout(tm) personal data porting software
251   * Google Talk(tm) instant messaging service
252   * Google Tasks(tm) program
253   * Google Technology User Group(tm)/GTUGS(tm) user groups
254   * Google Toolbar(tm) search bar
255   * Google Trader(tm) service
256   * Google Transit(tm) trip planning service
257   * Google Translate(tm) translation service
258   * Google Translator Toolkit(tm) tools
259   * Google Trends(tm) tool
260   * Google TV Ads(tm) advertising program
261   * Google TV Remote(tm) mobile app
262   * Google TV(tm) platform
263   * Google Updater(tm) software
264   * Google URL Shortner(tm) service
265   * Google US Government Search(tm) service
266   * Google Videos(tm) video search
267   * Google Voice Search(tm) service
268   * Google Voice(tm) communications service
269   * Google Wallet(tm) payment service
270   * Google Web Alerts(tm) service
271   * Google Web Elements(tm) gadgets
272   * Google Web History(tm) manager
273   * Google Web Search(tm) features
274   * Google Web Toolkit(tm) developer resources
275   * Google Webmaster Central(tm) help site
276   * Google Webmaster Tools(tm) reports
277   * Google Website Optimizer(tm) tool
278   * Google Zeitgeist(tm) report
279   * Google Zumm(tm) service
280   * Google صد(tm) service
281   * Google 노트(tm) product
282   * Google 크롬(tm) browser
283   * Google ノートブック(tm) product
284   * Google バズ(tm) service
285   * Google 定位(tm) location service
286   * Google 日本語入力(tm) input system
287   * Google 瀏覽器(tm) browser
288   * Google 热榜(tm) service
289   * Google 笔记本(tm) product
290   * Google 网站导航(tm) product
291   * Google 问答(tm) feature
292   * Google 音乐(tm) search
293   * Google.Org(tm) program
294   * Google+(tm) social service
295   * Google(tm) search or search engine
296   * Googleモバイル 検索メール(tm) product
297   * Go(tm) programming language
298   * GU GE(tm) / 谷歌(tm) search engine
299   * Hantro(tm) file format
300   * I'm Feeling Lucky(tm) search service
301   * iGoogle(tm) personalized homepage
302   * Internet Revolution(tm) service
303   * Invite Media(tm) service
304   * ITA Software(tm) travel service
305   * la mia impresa online.it(tm) service
306   * LabPixies(tm) widgets
307   * Liquid Galaxy(tm) demo booth
308   * Mediavisor(tm) advertising service
309   * Motif(tm) add-on
310   * Nexus One(tm) mobile phone
311   * Nexus S(tm) mobile phone
312   * Nexus(tm) family of mobile phones
313   * O3D(tm) API
314   * ON2(tm) technologies
315   * Open Handset Alliance(tm) business alliance
316   * OpenSocial(tm) API
317   * Orkut(tm) online community
318   * Page Speed(tm) web performance optimizer
319   * Pagerank(tm) algorithm
320   * Panoramio(tm) photo-sharing community
321   * Picasa Web Albums(tm) program
322   * Picasa(tm) photo organizing software
323   * Picnik(tm) online photo editing service
324   * Postini(tm) email solutions
325   * Punchd(tm) digital loyalty card
326   * RechargeIT(tm) Google.org car program
327   * Schemer(tm) social network
328   * Search Inside Yourself(tm) curriculum
329   * SingleTap(tm) payment service
330   * SPDY(tm) protocol
331   * Talkbin(tm) SMS feedback system
332   * Tap, Pay, and Save(tm) service
333   * The Web is What You Make of It(tm) slogan
334   * Think _______ with Google(tm) enterprise center
335   * True Motion(tm) service
336   * Universal Search(tm) vision
337   * VP6(tm) video codec
338   * VP8(tm) video codec
339   * Wazi(tm) service
340   * WebM Community Cross-License Initiative(tm)
341   * What Do You Love?(tm) search
342   * Widevine(tm) digital content manager
343   * Wspołrzędne Google(tm) location service
344   * You Tube Sketchies(tm) comedy skits
345   * YouTube Direct(tm) service
346   * YouTube Leanback(tm) service
347   * YouTube Remote(tm) mobile app
348   * YouTube Screening Room(tm) program
349   * YouTube TrueView(tm) video ads
350   * YouTube XL(tm) service
351   * YouTube(tm) video community
352   * Zagat(tm) reviews
353   * 出口易(tm) product
354   * 来吧(tm) product
355   * 生活搜索(tm) product
356   * 谷歌字典(tm) service
357   * 谷歌搜索联盟(tm) feature
358   * 谷歌来吧(tm) product
359   * 谷歌浏览器(tm) browser
360   * 谷歌热榜(tm) service
361   * 谷歌生活搜索(tm) product
362   * 谷歌短信提醒(tm) service
363
364 (c) Google - [ Home ](/) - [ About Google ](/intl/en/about.html)
365
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