root/google/base.google.com/base/guidelines.html

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1 [![Google Base][1]](/base)
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3  **Google Base - Editorial Guidelines **
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8 [Google Base Home](http://base.google.com/base)
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10 [About Google Base](about.html)
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12 [Help Center](http://base.google.com/support/)
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14 [Program Policies](base_policies.html)
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16 [Bulk Upload Instructions](howtobulkupload.html)
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18 [Contact Us](http://base.google.com/support/bin/request.py)
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23 The most effective item communicates a clear message to a targeted audience. Once you determine whom you want to reach and develop appropriate text, you need to create an item that will inform users. The Google Base Editorial Guidelines will help you create effective items to meet your goals   
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25 Underlying all the Editorial Guidelines are two simple principles:
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27   * Be honest, accurate, and factual.
28   * Clearly and accurately describe your message.
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30 Our ultimate goal is your success, and we believe that providing a great user experience is the best way to ensure it. To submit items to Google, you must adhere to these guidelines.
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35 **Use Standard Punctuation **
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37   * No repeated and unnecessary punctuation or symbols.
38   * Your title may not contain an exclamation point.
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40 **Use Standard Capitalization**
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42   * No excessive capitalization such as "FREE" or "GOOGLE BASE."
43   * Capitalization of the first letter of each word within a URL is permitted.
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45 **No Repetition**
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47   * Avoid gimmicky repetition.
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49 **Use Correct Spelling**
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51   * Check that you use correct spelling.
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53 **Use Proper Grammar**
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55   * Your item text must be in relevant, logical sentences and must contain grammatically correct spacing.
56   * The use of symbols, numbers, or letters must adhere to the true meaning of the symbol.
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58 **No Unacceptable Phrases**
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60   * Your item cannot contain universal call-to-action phrases such as "click here," "link here," "visit this link," or other similar phrases that could apply to any item, regardless of content.
61   * Use a call-to-action unique to the information you provide.
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63 **No Inappropriate Language**
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65   * Your item cannot contain offensive or inappropriate language.
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67 **Adhere to the Program Policies**
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69   * As a business, Google must make decisions about where we draw the line in regards to the items we accept. We, therefore, may not accept items containing some content or relating to certain products or services. We reserve the right to exercise editorial discretion when it comes to the items we accept on our site, as noted in our terms and conditions. Please note that the decisions we make concerning items in no way affect the search results we deliver. To learn more, please review our [Program Policies](base_policies.html).
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71 ![o oo0][7] ![][6]   
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74 (c)2005 Google - [Google Home](http://www.google.com/) - [Google Base Home](http://base.google.com/base) - [Terms of Service](terms_of_service.html) - [Privacy Policy](http://www.google.com/privacy.html)   
75 [Program Policies](base_policies.html) - [Google Base Blog](http://googlebase.blogspot.com/)
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82    [6]: http://www.google.com/images/cleardot.gif
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